Marketing Manager [EN]

We are searching for someone who wants to learn and share our story through compelling content and drive growth. The ideal candidate thinks strategically while getting into the weeds and brings a positive energy to the team. This person should build a marketing strategy and a manifest to meet our company goals while launching into execution.

This is a hands-on position that will develop hand-in-hand with a growing marketing team throughout numerous email campaigns, social media posts, conferences and events, PR releases, hero copies and inbound strategies.

Responsibilities

• Planning and execution of strategic marketing initiatives to grow user base and brand awareness in the segment of enterprise and consumer businesses.
• Manage digital marketing campaigns and vendors through a variety of channels, including but not limited to SEO, pay-per-click, social, PR and newsletter.
• Oversee all conference/event marketing strategy and tactical implementation of pre, post, and onsite marketing involvement.
• Work with enterprise and consumer teams to segment audiences for tailored communication.
• Create, measure, track and analyze marketing campaigns to understand user behavior and overall marketing success.
• Manage campaign budgets and vendor relationships.

Must-have skills

• 5+ years marketing experience with emphasis on digital marketing.
• 2+ years of proven team lead experience.
• Honesty/integrity. Does not cut corners ethically. Earns trust and maintains confidences. Does what is right, not just what is politically expedient. Speaks plainly and truthfully.
• Interest in taking bootcamp yourself to gain technical skills and better understand the last-mile delivery industry.
• In-depth experience in planning and executing marketing campaigns, including newsletters, social media, conferences and events, PR releases and inbound strategies.
• Aptitude in current digital marketing technologies and best practices in optimization for digital channels.
• Strong understanding of lead generation best practices.
• Strong project management, communication, organization and collaboration skills.
• Attention to details. Does not let important details slip through the cracks or derail a project.
• Proactivity. Acts without being told what to do. Brings new ideas to the company.
• Strategic thinking/visioning. Able to see and communicate the big picture in an inspiring way.

Goals to reach

• Re-create our branding, including brand name, design system and logo and lay the foundation of a world-class brand in 2022 Q2 in collaboration with creative professionals and our founders.
• Create a communication/marketing manifesto.
• Increase follower/subscriber counts in 2022: Facebook: from 1661 to 2500, Instagram: from 25 to 250, TikTok: from 5 to 100, Youtube: from 4 to 100. In the coming years reach at least 150% growth on all platforms.
• Increase our newsletter subscriber base from the tiny 136 to 1000 by the end of 2023 and then produce 150% growth on yearly basis.

Nice-to-Have

• Fluent in english
• Coding
• Startup background

• Hibrid working condition. Two days weekly in our HQ and 3 days remote.
• Dress code: we take that easy.